Have a Lead Loss Product

A lead loss product is a product that is prices below cost to get people into a store. This is a great idea for certain grocery stores and common product stores. This brings people into your store instead of the competition and will create traffic. the idea is that by bringing people in they will then buy other products making good markups out of convenience of being in the store. It does not work well with specialty product stores because people that want specialty products will get and need them either way.